While the keywords that are the most popular thrive on a particular level, there are also other keywords that are used by many web searchers although they are less popular. As the number of people using such keywords is less, there is lesser competition. So you have a better chance of getting top rankings. These long tail keywords are not only suitable for organic SEO but also for the PPC type.

The best way to create a long tail keyword phrase is to make a search on a popular keyword, get the results, research on other related keywords and put it together in various combinations. Although these keywords are not popular, they are nevertheless related to the popular keywords in some way or the other.

The first thing to do is research on the long tail keywords that web searchers are currently using to reach your site. You can do this using HitTail or Google Analytics. You should then create a list of possible long keywords (three to six words in length) that can be used to reach your website, and form the long tail keywords. Apart from the long tail, you also need to use unique content with moderate usage of keywords. See that you add new content regularly to keep your site updated and remember to use long tail keywords in this content. A blog is a good way of keeping your site fresh and lively.

Once you make this a habit and persist, you will soon discover the enormous potential of long tail keywords as an effective SEO strategy.